Objectives of this Role ● Drive go-to-market strategy and execution for the company ● Ensure website, and communication channels speak to our target audience, and showcase the value proposition of the company ● Identify web3 market trends and collaborate with Research & Product teams to make sure that the product roadmap aligns with user needs. ● Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs ● Collaborate on content creation for education initiatives for prospects and clients ● Play a role in the development of the company's roadmap and co-own the roadmap ● Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals ● Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement ● Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects. Required Skills and Qualifications ● 5 years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience ● 1 year of experience in web3 and blockchain marketing space ● 1 year of experience leading and building marketing teams from scratch ● 1 year of PR experience, working with media channels for releases and announcements to get global outreach ● Should be able to exceptionally manage all digital/social channel i.e. YT, Twitter, Discord, LinkedIn etc. that is necessary to make us grow ● Strong hold in storytelling to drive overall narrative ● Strong problem-solving, acting autonomously and taking ownership of the team Make sure to follow us here to get our most live jobs https://www.linkedin.com/company/cryptorecruit Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO, CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.
